catalogs
Tempo Trainer Pro Reference Guide
2018 Pool & Spa Catalog
swimswam magazine photo spread
Each year SwimSwam Magazine publishes their annual “Swimsuit Issue”, allowing all the major brands in the swimming industry to showcase their favorite swimwear in an 8-page pictorial. FINIS’ 2020 spread was centered around the theme of the new tagline “Fit. Fast. Fun.” Each page featured one of these words and the imagery of that page was chosen to show swimmers and athletes representing these three core values.
magazine ads
FINIS submits print ads to numerous swimming magazines such as SwimSwam, Swimming World, ASCA, Swimmer, and USSSA on a monthly or bi-monthly basis. These ads are designed to target the core customer of each particular publication whether that’s competitive swimmers, coaches, open water swimmers, or swim schools. While most ads focus on particular products, some are designed to increase awareness around holiday sales, philanthropic efforts, or the FINIS brand itself.
business cards
I was tasked with redesigning the FINIS business card in 2019. What started out as a fairly straightforward project ended up taking way longer than anyone expected. After about a month and over 70 different designs, we finally settled on one of the earliest and simplest submissions. Through this project I learned that while it’s good to stretch your design muscles and try new things, sometimes those efforts may be for not and you can’t get frustrated or consider it wasted time.
autograph cards
FINIS has a team of elite Olympic Athletes that it sponsors and one of our duties is to create things like autograph cards when an athlete is heading to an event. Below are a couple of cards I made for Olivia Smoliga (Olympic Gold Medalist, World Champion) and Anthony Ervin (3X Olympic Gold Medalist).
